Marketing Research Articles and Video

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Article Eye-tracking research helps Indianapolis museum steer guests in the right direction Marlen Ramirez | May 1, 2024
Article Using propensity score analysis to control audience bias in ad campaign effectiveness Kevin Stocker , Renuka Iyer | July 5, 2023
Article How research helped develop the go-to-market strategy for a new cold brew coffee Elliot Savitzky, Hannah Robbins | May 1, 2023
Article Researchers, are your biases holding back your brand? Meagan Peters | March 13, 2023
Article Understanding your audience: How Purdue University created an effective messaging strategy Ashley Miller , Kevin Micklitz | February 27, 2023
Article How Northwest Bank used marketing research to develop a new brand campaign Erinn Steffen , Katie Bender | February 27, 2023
Sponsored Article How Can Brand Activism Impact Consumer Sentiment? Ray Martin | November 28, 2022
Article Providing reliable satisfaction scores for low survey response geographies Katherine Costain, Jeff Mercer | August 22, 2022
Article Marketing researchers assess the current health care landscape Steve Yonish, Abbey Ahearn, Jarod Ricci | May 1, 2022
Article How can digital health technology improve the patient journey? Tom Donnelly, Mary Putman, Sam DePasque Swanson, Pam Rubio-Soletto | May 1, 2022
Article Microsoft’s innovative research reveals what customers truly value Marianne Moran Peterson , Tanya Pinto | August 17, 2020
Article Predicting the unprecedented Mary Mathes, T. Sigi Hale, Hunter Thurman | July 6, 2020
Article How do you market an in-home cocktail maker? Sarah Freske | May 1, 2020
Article Paper surveys deliver for Chicago bank Joe Hopper | March 1, 2020
Article Applying behavioral models to market research surveys Madhuri Pawar | November 1, 2019